Copy & Content for your website, social media and email marketing.
Images and video might stop the scroll, but it’s your words that seal the deal. Online and on social, you need to explain – clearly, quickly and convincingly – what your product or service is and why people need it in their lives.
Don’t struggle alone to find the right words to convince customers you’re the one.
We can tell them together.
I write digital copy and content that gives clarity to your message, gets you noticed and explains exactly how fantastic/cool/clever/stress-free and/or smug you make your customers feel.
From a full website to regular blogs; captions and content for your social media to email marketing – wherever you show up online, let’s tell your customers why you’re the one for them.
"A woman with all the right words... you're a huge part of this - couldn't manage without you."
CATHERINE PARKER – FOUNDER, CLOUDCLOTH®
You know what sets you apart. It’s my job to help you make sure everyone else does too.
I’ll work with you to structure and shape a clear narrative, joining all the dots, loose threads and tangents of your story.
We’ll explain exactly why your customers need your product or service in their lives.
Afterwards, you’ll have one complete and irresistible message that you can use across all your communications.
Services
SEO Copywriting
:/ words for your website
Just like a bricks and mortar shopfront, your online business needs footfall.
From SEO-optimised copywriting for your overall website to blog posts; meta descriptions to landing pages, I’ll write words that help customers find you more easily in search, then guide them to take the action you want.
Social Media Services
:/ words & content for your channels
If you know you need to up your social media game but don’t have the time – or the inspiration – I can help.
My services cover social media strategy, content production and done-for-you social media management. All are focused on building trust and engagement with your audience, and encouraging them to make an investment in your brand.
Email Marketing
:/ words for your list
How we plan your email marketing depends on what you offer, but there’s no doubt your email list offers huge scope to nurture and engage with your customers at all stages of the buying cycle.
I’ll work with you to create a personalised email marketing strategy that helps you reach, connect with and convert your audience.
Brand Message Brainstorm
:/ nail your words
Stuck on how to communicate your message in the first place? This is for you. We begin with a brainstorm power session designed to pin down what you’re offering, who you’re offering it to and why you’re different from all the rest.
Then I work with you to nail a consistent and compelling message that resonates with your audience and brings clarity to your content.
(And btw, that’s clarity for you too. You’ll be amazed how much easier it is to craft those social captions and draft those blogs with a great message to guide you.)
Case Studies
"I’m continually impressed by the quality of her work and would recommend her without hesitation to any business looking to refine their tone of voice and achieve meaningful, responsive results through content and social."
JAMES TOMLINSON, GROUP HEAD OF MARKETING AT BHID GROUP (NEVILLE JOHNSON & LONDON DOOR COMPANY)
Pep Kitchen
On-Page SEO Optimisation & Paid Social
Pep Kitchen are an exciting plant-based food brand, delivering delicious vegan dishes to homes across the nation. Created by Chefs Joe and Ben, their food is nutritious, balanced and boasts epic flavours from around the world inspired by the duo’s street-food background.
As a new brand, they were looking for help to make sure their new website was properly optimised for SEO to help boost their placement in search.
They also wanted help with their paid social campaigns. They needed to pin down winning copy and creative, create a sales funnel to spread their message to new audiences across Instagram and Facebook, and then retarget for conversions.
Lucie was brilliant to work with on our SEO optimisation project and paid social ad management.
She provided an incredibly thorough SEO report, full of in-depth analysis of our existing website and of our competitors, a list of easy to implement changes as well as helpful and creative ideas for content marketing, website copy and more.
With our paid social ad management, Lucie helped us with our creatives, creating a number of campaigns that were designed initially to test our audiences and drive traffic to our website. She used the data we had to create a sales funnel that was increasingly designed to convert traffic into sales, optimising our ads throughout the process.
She was incredibly open with explaining what she was doing and how, and we are able to take a wealth of knowledge away with us going forward. Would highly recommend Lucie’s consulting services.
BEN MCANDREWS & JOE COULTER, FOUNDERS
CloudCloth
BlOG WRITING
CloudCloth is an ethical skincare brand whose signature, dual-sided 100% organic cleansing cloths are British-made, biodegradable and beloved by customers and skincare professionals alike.
CloudCloth’s ethos is strongly anti-plastics and they are passionate about both the environment and the British heritage of their product, which is woven from a cloth used widely in beauty before disposables took over the market.
Part of our ongoing digital marketing support package, I wrote this blog to raise awareness of CloudCloth’s stance on plastics. One of the brand’s best performing messages on social media when published, we’ve since used it for positioning and to generate coverage from national press and influencers.
A woman with all the right words! You’re a huge part of this – couldn’t manage without you.
CATHERINE PARKER, FOUNDER
BlueHanded
SOCIAL MEDIA MANAGEMENT
BlueHanded work with Chinese artisanal makers to produce hand-crafted indigo fabrics using centuries-old methods, but featuring contemporary designs from up-and-coming London artists.
I was brought in to work alongside Bellaboo Studio to reposition the brand for the luxury home furnishings market.
To do that, I:
- Rewrote the brand story.
- Developed a full Instagram social media strategy to reposition the brand for the high-end home furnishings audience.
- Created a plan to roll out the new message over social media channels.
- Conducted one-to-one training with the brand founder.
- Handled content creation and social media management throughout launch at London Design Fair, with a strong emphasis on hitting the right tone of voice for a brand very personal to its founder.
30 Day Results
- An increase in profile visits of more than 330%
- An increase in organic reach of more than 470%
- A 17% increase in followers
- Their 3 most interacted-with posts
Thanks again for all your wonderful work on BlueHanded’s social media. I’ve had great feedback – my Instagram looks more professional but still feels “me”. It brings BlueHanded to a different level. It’s a big step for me to bring someone in. And then I saw your work and it’s like “oh wow, that’s what the difference is.”
I loved your graphic design, you did a fantastic job on the videos, you put great humour into the posts. You got the brief, you understood the brand, you knew instinctively what to do. You would just take stuff I sent and do something creative. It makes my life so much easier to sit back and watch these great posts appear. This indigo is much more than a commercial endeavour for me and you seem to bring out the spirit in your work.
JOHN ABBATE, FOUNDER
Paria.cc
LEAD GENERATION THROUGH SOCIAL MEDIA
Cult Cycling brand PARIA brought me in to help develop a number of digital-led lead generation initiatives.
From an initial brief to create a lead generation funnel combining landing pages and a paid social campaign across Facebook and Instagram, my brief developed to include email marketing, paid social and digital catalogues promoting their custom kit range to purchasers and corporate leads.
I’ve worked with Lucie for around 2 years across the digital elements linked to PARIA. She has helped develop a ground-up strategy across a number of revenue streams for our business, working on social advertising, email marketing, lead generation and digital catalogues.
Her logical, thorough and simple approach has ensured all processes have been transparent, with clear ROI for the business. Lucie’s relaxed interpersonal style ensures nothing is too much, and she brings a clarity to the table which only ever adds value.
SAM MORGAN, FOUNDER
KC Caviar
BRAND REPOSITIONING THROUGH SOCIAL MEDIA
I was appointed by the UK’s only ethical Caviar producers, KC Caviar, to help them realign their brand for the luxury foods market and reposition their digital marketing to tell the story of their uniquely conservation-led Caviar.
The Company was transitioning from farming to food production and, having secured a large supply deal with a leading supermarket, needed to pivot their message quickly.
Work was split into two phases:
Phase One >
- Rewrote brand story and web copy to emphasise USPs of British-produced, ethical, sustainable, top quality Caviar.
- Project managed new website built and launch.
- Social media overhaul, including commissioning new “luxury” focused imagery, optimising social profiles across all channels and creating Highlights showreels on Instagram.
- Agreed a period of social media management to push the message out systematically leading up to the supermarket deal.
Phase Two >
- Devised a marketing campaign to highlight ethicality to a core target audience of Chefs.
- The “Stayin’ Alive” campaign ran on social media in conjunction with an events road show and drove engagement and interest from key targets including food influencers and Michelin-starred Chefs.
Lucie was able to grasp the diversity of our challenges and came up with a creative and effective way to get the message across to our potential clients. We continue to use her services and would recommend her to anyone.
JOHN ADDEY, FOUNDER
Neville Johnson (BHID Group)
Content & Social Media Strategist
With over 40 years experience in bespoke furniture and staircase design, Neville Johnson is one of the UK’s most respected luxury interiors brands and a key part of BHID Group, the UK’s leading home interiors specialist.
Since 2021, I’ve worked closely with their marketing team, leading the organic content strategy for Neville Johnson and London Door Company across social and blog channels; growing their audience, deepening brand engagement and aligning their content with the brands’ broader business goals.
Social Media Strategy & Execution
Plan, write and schedule all organic social content across Instagram, Facebook and Pinterest, using trend tracking, visual storytelling, UGC content strategies and brand tone consistency to drive reach and engagement.
→ Instagram audience grown from 10k to over 33k through sustained, insight-led organic content
→ Engagement levels improved and kept consistently high throughout
→ Support for campaign launches, seasonal product pushes and evergreen brand storytelling
Blog Content Creation
Deliver regular SEO-informed blog content aligned with content briefs, helping support both organic traffic and social sharing.
Brand Positioning Handbook
Commissioned to write a new internal Brand Positioning Handbook for Neville Johnson, clearly articulating a revised brand strategy to their internal teams and translating formalised brand behaviours into actionable guidance on tone of voice, messaging and day-to-day written and spoken communications.
Print Brochure Copywriting
Rewrote copy for Neville Johnson furniture and staircase brochures, aligning them with the refreshed brand direction.
Lucie has led our organic social media strategy since 2021, and we couldn’t be more delighted with the partnership. From day one, she demonstrated a deep understanding of our brand, creating a tone of voice that resonates with our clients and represents us with clarity and confidence. She brings initiative, insight, and a data-led approach to everything she does, supporting content with research and trend analysis without ever being prompted. I have complete trust in her judgment and the quality of her work.
This year we expanded our collaboration to include copywriting for our furniture and staircase brand books, key client-facing brochures that serve as the shop front to our business. Lucie ensured consistency across all channels, from social to long-form blog content, to print, maintaining the tone and personality of the brand throughout. She is an invaluable extension of our team and a crucial part of our content strategy. I can’t recommend working with her highly enough.
STEPHANIE BREW, GROUP MARKETING MANAGER
London Door Company (BHID Group)
Organic Social Content Writer & Strategist
London Door Company is the UK’s leading specialist in handcrafted, made-to-measure front doors, and a key brand in the BHID Group, the UK’s leading home interiors specialist.
Since 2023, working closely with their marketing team, I’ve managed and written all organic content for their Instagram and Facebook channels, with a focus on elevated brand storytelling and inspiring engagement from their target audience of design-conscious UK homeowners.
Organic Social Media Content
Plan, write and manage Instagram and Facebook content to reflect catalogue, new product launches, seasonal themes and the brand’s evolving design language.
→ Organic Instagram following grown from 12.7k to 22.7k through consistent, data-driven organic content
→ Created a proven content strategy centred on visual storytelling, heritage-meets-modern design and inspiring ideas
Working with Lucie on our organic social and content has been an absolute pleasure. She understood our brand from day one and with complete clarity. Lucie consistently takes the initiative to research relevant topics for our audience and produces compelling content that heightens our authority in the market, strengthens our brand presence, and drives tangible performance, across web traffic, leads, and even orders. I’m continually impressed by the quality of her work and would recommend her without hesitation to any business looking to refine their tone of voice and achieve meaningful, responsive results through content and social.
JAMES TOMLINSON, GROUP HEAD OF MARKETING
Design Tonic & DT Sports
BLOG & EDITORIAL CONTENT SPECIALIST
Founded in 2019, Design Tonic is now one of the North’s leading commercial interior design and fit out experts, renowned for the out-of-this-world spaces they’ve created across the office, hospitality, retail and leisure sectors – and now also boasting a sister division, DT Sports, dedicated to delivering the same creative impact for arenas and sports stadiums from the Premier League to the Co-Op Live.
Since 2021, I’ve partnered with their team as their long-term written content specialist – writing blogs and other content designed to articulate their expertise, strengthen their positioning and support their commercial goals.
Blog Strategy & Long-Form Editorial Content Creation
Planning, researching and writing blogs, delivering consistent, high-quality long-form content that showcases their projects alongside design insights, sector expertise and commercial relevance – covering topics from workplace strategy and sustainability to VIP hospitality and sports-venue interiors.
Since 2024, I’ve worked in this role alongside Design Tonic’s strategic marketing agency, Next Chapter, ensuring every piece aligns with their overall digital strategy.
→ Created a strong, SEO-aligned content library designed to strengthen Design Tonic’s authority, engage high-value commercial clients across multiple sectors and support the strategic goals of both divisions
→ Helped to shape a content presence that showcases their innovative, creative approach with clear, accessible and value-led messaging
→ Helped to keep Design Tonic’s voice consistent and aligned with their brand positioning
Flexible Copywriting Support
Copywriting support provided when needed, to help the team articulate their expertise through press pieces, expert commentary and social profiles.
Lucie’s got an exceptional ability to turn complex design ideas into copy that’s clear, engaging and communicates all our USPs, across both of our businesses. She “got” our brand very quickly, honing in on our tone of voice and the nuances of how we speak to our clients, and she’s always delivered work that met our expectations and more. We love her collaborative approach – she researches and listens deeply, keeps on top of our projects and the trends in our industry and asks the insightful questions needed so she can bring the creativity and strategic thinking that add real value to every piece. And she’s professional, reliable and has a great level of attention to detail – a trusted partner we can always count on. I wholeheartedly recommend Lucie to anyone looking for high-quality copywriting that gets your message across clearly and with plenty of personality and purpose.
AMANDA COOK, FOUNDER: DESIGN TONIC AND DT SPORTS